Attract More Clients And Get More Sales By Improving Your Writing 01

Good writing is not just essential for every business to attract attention, but also to keep it and to sell. The truth is that most businesses get this completely wrong and just don’t know how to write copy that sells. In this series of Articles I am going to show you how you can do exactly that. Let’s get into it.

Good writing is the cornerstone of every ad, every sales letter, email and basically everything that has to do with selling.

If you want to attract the attention of your customers there is no other way but learning how to write good copy.

The problem? 

The majority of businesses get this completely wrong.

I mean seriously, most writing is just awful, boring and completely lifeless.

By the way, this isn’t a local thing…

Every country and every language has the same problem. Now there are a couple of reasons why that’s the case.

School has failed us, writing isn’t speaking, And most people have never picked up on the tricks you can use to breathe life into whatever you’re writing.

To learn it by yourself will actually take years of trying, testing and endless hours of writing.

As a business owner that’s just not an option…

So how do you go about learning to write copy that not just grabs the attention of your audience but also persuades them to buy?

You do that by following some simple rules and building blogs.

In this series of articles I’m going to give you the tips and tricks I use to write articles, videoscripts, blog posts, tweets and much more. Best of all? 

We’re doing this in a non-boring way.

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I don’t care about the subject of a sentence or an ‘intransitive verb’ or a ‘demonstrative pronoun’. We’re going to leave all that to the English teachers.

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What we’re going to talk about is how to write words that sell.

So let’s start with the most important thing.

You need to seduce someone to actually read your stuff.

I mean think about it;

You could have the best article world-wide, the best sales pitch or email, even the best ad…

If they click off before you get the point, it would not matter how good your stuff is.

I mean, just take a look at a newspaper. 

Lots of lines formatted very close together. Dense. You look at that page and your brain says: ‘pfffffffff, are we going to have to wade through all that?’

And now take a look at this article.

I use short paragraphs, proper spacing, and sentences that are not just easy to read but also easy to understand.

Looks a lot more digestible compared to a newspaper, doesn’t it?

Now that does not mean that all you write needs to be in short paragraphs, with sentences that even a toddler would understand and only use so and so many words to keep it short.

The matter of the fact is that you need to be aware of how you format your stuff.

Doesn’t matter if it’s a video, sales pitch, article or email.

Any type of content you make needs to hook the reader and keep them going.

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That’s just the start though. Much more is coming.

Talk soon,

Maurice

P.S. Want to know how I’d make sure your prospects would be glued to their screen, unable to stop consuming your content?

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Get in touch with me today. If we’re a good fit I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently and discuss it with you in depth on a call.

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No cost, no obligation.

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If you want to work together I’ll tell you exactly how that works, if you don’t want to work together that’s fine too. No hard selling, no pressure, no annoying sales tactics.

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