Work with clients who are aligned with your approach - not resistant to it.

If you’re still selling features, you deserve to suffer with broke, clueless clients who won't ever respect you.

When you act like a vendor, you attract vendor-level clients - those who haggle, resist, and question everything you do.

What you need is to act like a mission-driven leader.

Preach your philosophy:

Your philosophy of business

Your philosophy of leadership

Your philosophy of positioning

The more you embody this, the more you attract clients who already believe in your way of doing things.

They’ll respect you, trust you, and most importantly let you lead them to results.

The best clients don’t need convincing.

They’re already sold on your vision before they even reach out.

They see you as the obvious solution to their problems.

This is how you get testimonials, case studies, and real success stories - by working with clients who are aligned with your approach, not resistant to it.

Study religions.

Study political movements.

Learn how they get into people’s heads - and do the same.