Discover 3 simple steps to 10x your referred customers that most marketing agencies don’t want you to know about

Imagine a world where every customer that comes to you matches your picture of an ideal customer… In today's article I am going to show you how to make it come true. Let’s get into it.

Most business owners I speak to get their clients through word of mouth.

I’m sure you’re one of them right? 

Now word of mouth is a great thing, no doubt about that. But when I ask them what do you do to get more referrals… 9 out of 10 say the same thing: 

Nothing.

So I thought to myself, well, that’s pretty interesting because obviously referred customers are usually the best ones right?

Why wouldn’t you do anything to get more of them? I mean…

They have less skepticism,

don’t complain about price,

are more receptive,

and are easily sold to and satisfied.

So how come that everyone takes them for granted but never uses the power of referral formulas to get a ton more referrals?

I have no idea why… But after you finish reading this article I guarantee you that you will know how to get at least 10x more referrals per customer.

The potential of 52 referrals per customer

A guy named Joe Girard is repeatedly recognized by the Guinness Book of World Records.

Not for having the longest mustache in the world or climbing Mount Everest with nothing but swimwear…

But instead for being the world’s greatest salesman.

He was known for his “Rule of 52”. Claiming that one single customer has the potential to refer you to 52 others.

Let’s just cut this number in half. Is your business doing 26 referrals per customer? I guess not right?

The average local business owner does anywhere between 1 to 3. So there is definitely room for improvement.

10x your referrals by simply using the EAR formula

No. We’re not threatening to bite a piece out of your customer’s ear when he doesn’t refer his friends to your business. We’ll leave that to Mike Tyson.

Instead we will dramatically and immediately increase your referrals with the following steps:

E - Earn

You have to earn your referrals.

See, if customers only get what they expect and deserve, then you won’t get you any.

A satisfied customer does NOT refer abundantly. So let's make sure that your customers are AMAZED by your service.

When you succeed, they will bring you more customers than a mother-in-law will give you headaches.

Just do some creative thinking and see how you can deliver more value to your customers.

Free gifts always just work great. Maybe it’s calling your client to see how they like your stuff after a few days. 

There are tons of ways to do that, doesn’t need to be something big.

A - Ask

99,9% of the time, simply asking for a referral will get you a long way. 

Now, don’t overcomplicate this. I don’t want you to seduce your customer just to get a referral. Just do this:

Give prizes or coupons for referrals.

Host events at your business and make your customers invite their friends.

And simply… ask them to refer you.

R- Recognize & Reward

You wouldn’t reward your dog when he just peed all across the new 5 thousand dollar carpet. Instead, you do it when he behaves.

Why? You recognize and reward a certain behavior to inspire more of the same.

Same goes for getting referrals. The best thing you can do is to make a big deal out of getting one.

Something that I personally do is to give 10-20% of generated income from a new client to the person that referred that client.

But you can also pay them the amount whatever it usually costs to generate a new lead.

Or just call your customer with thanks and send him a box of chocolates.

For now, try this out and be amazed at the difference it makes.

Talk soon,

Maurice

Ps: If you want me to have a look at your marketing for FREE, and have a conversation about how I can help you reach your ideal outcome, get in touch with me here: Free Marketing Analysis | Eventusmarketing and let’s make that happen!