If You Don’t Have a Guarantee, You’re Leaving Money on the Table

Most businesses wonder why clients hesitate.

It’s not because your offer is bad. It’s because you’ve made it a gamble.

You’re asking strangers to hand you their money, trust your skills, and hope for the best - without showing them that you carry the risk, not them.

Want a game changer? Build a guarantee that makes the purchase a true no brainer.

A strong guarantee isn’t just “a nice add-on.”

It’s one of the most underrated, and misunderstood sales weapons you can use.

It kills friction. It silences skepticism. And most importantly: it makes prospects feel safe to buy from you.

If you’re not willing to stand behind your offer - why should they bet their hard-earned cash on you?

So what makes a real Impact Guarantee?

It’s not some weak, vanilla “satisfaction guaranteed” nonsense.

It’s a clear, bold, and measurable promise that makes your competition look like amateurs.

You guarantee real results - or you pay the price. Simple.

And here’s the kicker: 99% of clients never cash in on it.

But the peace of mind it gives them? That’s what drives the sale.

Crafting Your Impact Guarantee:

• Study the Competition. Know what the others are offering, and go beyond.

• Laser in on Your Strengths. If you’re confident in your service - highlight it and stand behind it.

• Be Specific. A promise like “we guarantee your satisfaction” means nothing. A promise like “We sell your home in 90 days or pay you 5000$” or "20 high-ticket clients in 60 days guaranteed or we work for free" is hard to ignore.

• Make the Payback Hurt (for you). The risk has to feel real for them to believe it. But don’t worry: most never pull the trigger on refunds if you deliver.

• Put it Front and Center. If you’re proud of your offer - show it. Don’t bury your guarantee in fine print.

Your guarantee is proof you believe in your offer.

No fancy logo, no website design, no sales script will fix weak conviction.

But a strong guarantee will.

If you want your prospects to say yes - make sure the risk is yours, not theirs.

That’s how you win.

Speak soon,

Maurice