Want to instantly grab the attention of your customer and make it as easy as possible for them to buy your stuff? I will show you how you can do just that using nothing else but simple words.
- Maurice Stoehr
- Jan 23
- 4 min read
Everyone want’s to advertise but no one really knows how to write copy that sells.
Did you ever made an ad that looks amazing but you don’t get the response you were hoping for? Didn’t sell as much as you thought?
96% of the time the reason for that isn’t meta, it’s not the ad itself or your targeting… It’s what you write in your ad. The message you put out there.
And it’s not just about ads. You need to have the skill to write copy that sells when writing emails, postcards, your newsletter, sales scripts for your business, and while writing direct mail.
And here we get to the problem…
If you want to sell your stuff while using any of the mentioned things, you need to know how to sell with words.
But no one was teaching us to do it. In school they didn’t teach us how to do it. And writing is surely not speaking. So even if you’re a good speaker… This won’t make you a good writer.
The good thing is, you don’t need to put in years of effort, trial and error to learn how to write words that sell.
There are some simple tricks I am going to give you today which will immediately boost your response on whatever you put out there.
Wanna know the best thing about it?
Using this three simple tricks, will not just boost your response, boost your sales and open rate on emails but also you will stand out infront of every of your competitors.
This would be great right?
Allright let’s get it done.
The Headline of whatever you put out, is unquestionably the most important element.
The headline is absolutely crucial when writing an ad, an email or your sales pitch, hell, anything you write.
So when it comes to headlines you need to understand that that’s the first thing anyone reads or hears by anything you put out there.
It not just serves to grab the attention of the audience you want to reach, but it should also tell them what the ad, email etc. is about.
The headline is basically an ad for the ad itlself.
A good headline should:
Make sense and entice people to read more or take action.
They need to stand alone and still make people want to engage.
Tell the reader directly what they will get or what problem you solve for them.
Example:
Instead of “ We are chiropractors located in…” use “ We help you get rid of your pain within the first two sessions, here is how”
Now, this is just an example grabbed off the top of my head to show you that you should be focused on the solution for your customers problem, tell them what the ad is about and entice them to read more.
Allright now that we have that, let’s get into the next part…
The message you put out there
The message is another important part of whatever your write.
The better you know your audience, who they are, how they speak, what problems do they want to get solved…
The better your message to them will be.
It’s important to write about them AND NOT about you or your business.
I mean honestly, they don’t care about you or your business, all they care about is themselves and how they can solve their problems. What is absolutely normal.
Allright, here you have the most important things to watch out for while writing the “Body copy” of your ad, email etc. :
Your message needs to be clear, it needs to be persuasive, it needs to tell them what exactly you will solve for them and why they should hire you for that.
Don’t write a long paragraph, most of them don’t want to spend two minutes reading an ad and don’t be boring, a good and fast way that’s easy to read for everyone are bullet points.
The key here is to speak out of the mind of your customer and tell them how you will solve their problem and persuade them to buy.
You see, it dosent matter what you write, if it’s an ad an email for outreach or for your newsletter, a blog post an article or twitter post. Even a script for a Instagram or youtube video…
Good writing is essential not only to grab peoples attention or to keep them enticed so they want to keep reading or listening, but most importantly to make them want to buy or hire you.
If you use what I showed you the right way, you’ll boost your response rate immediately.
Talk soon,
Maurice
P.S. Want to know how I’d make sure your prospects would be glued to their screen, unable to stop consuming your content?
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Get in touch with me today. If we’re a good fit I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently and discuss it with you in depth on a call.
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No cost, no obligation.
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If you want to work together I’ll tell you exactly how that works, if you don’t want to work together that’s fine too. No hard selling, no pressure, no annoying sales tactics.
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Sounds good? -Free Marketing Analysis | EventusMarketing
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